Bottles of Cronk are shown in this recent handout photo. (Cold Garden Beverage Company, Trevor Cox)

‘Cronk is the drink’: New take on old beverage sells out quickly in Calgary

Cold Garden brewed up 1,800, 375-millilitre bottles

The local news section of a Calgary Herald newspaper from 1883 began with a one-word paragraph: “Cronk.”

Interspersed between articles were similarly terse and mysterious phrases: “Cronk is good.” “Buy Cronk.” ”Cronk is the drink.”

A Calgary brewery, inspired by the enigmatic ads, has resurrected Cronk. Cold Garden Beverage Co. began selling stubby bottles of the fizzy, herbal-tasting beverage in its tap room Wednesday morning and ran out that night. More should be available online soon.

“I think, overall, it’s a success,” said Trevor Cox, brewer at Cold Garden.

“I think it really tastes nice when it’s cold and carbonated.”

Paul Fairie, a community health researcher at the University of Calgary, makes an occasional pastime of perusing old digitized newspapers and he often posts on Twitter the oddities he comes across.

“Oh God. I’ve got to learn more about this,” Fairie recalled thinking when he encountered the Cronk ads in June.

Cronk went viral. People posted photos of antique bottles that once contained the drink. Someone unearthed a recipe that calls for sassafras, sarsaparilla, hops, chamomile, cinnamon, ginger, green tea and molasses.

The owners of Cold Garden decided to have a go at brewing Cronk.

“The fact that it hadn’t been produced in over 100 years made us kind of interested to see what it would taste like. We couldn’t really find anywhere where anyone had said they had tasted it,” Cox said.

“The only way to find out was to brew it ourselves.”

Getting all the ingredients was tough during the COVID-19 pandemic, but Silk Road Spice Merchant, a shop near the brewery, helped procure what was needed.

The only diversion from the original recipe was leaving out sassafras. That’s because it contains a substance believed to cause cancer and Health Canada has banned it from being used in food.

The brewery used mint, burdock root and other ingredients to mimic the flavour profile of sassafras.

The first attempt at Cronk was a foul-tasting flop.

The problem was the type of molasses.

“The black strap molasses was just way too thick and you could not get any of the other flavours. It was just basically molasses fermented,” said Cox.

“So we used a different type of molasses and the second batch turned out to be exactly what we think it should have tasted like.”

Cox said the concoction has the taste of an herbal liqueur, like Jaegermeister, that’s been diluted to four per cent alcohol content and carbonated.

“It’s meant to be a light beverage.”

Cold Garden brewed up 1,800, 375-millilitre bottles. There was a lineup soon after the brewery opened on Wednesday.

Proceeds are going to the Alex Community Health Centre and to Heritage Calgary.

Some bottles were set aside for Fairie, who was expecting Cronk to taste like “maybe a nice-sipping cough syrup.”

Fairie said Cronk provided a surprising and welcome break from the COVID-19 doldrums.

“I couldn’t have searched for a more bizarre kind of way to spend a month-and-a-half or two months of the pandemic — just finding some weird thing that’s a little bit harmless and a little bit fun to get yourself involved in.”

Lauren Krugel, The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Trending Now

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Bella Coola Heli Sports now offering yacht-based heliskiing starting at $319K

BCHS has partnered with Maple Leaf Adventures and the MV Cascadia

Liberals and Greens yet to announce North Coast candidates

North Coast candidates have until two weeks before the election to name contenders

Nimpkish sold as Northern Sea Wolf resumes central coast route

The sale of the Nimpkish was official as of Sept. 20, 2020

Citing stability, B.C. Premier calls snap election for Oct. 24

John Horgan meets with Lieutenant Governor to request vote

BC Timber Sales’ operations on the North Island and Central Coast to be audited

The Forest Practices Board randomly chose the region to check for compliance to legislation

Pandemic derails CP Holiday Train

Canadian Pacific will work to get donations to food banks while also producing an online music concert

Vanderhoof’s Brian Frenkel takes on top job in tough times

We can get through this, new local government leader says

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Local councils important, Horgan says as municipal conference ends

B.C. NDP leader says ‘speed dating’ vital, online or in person

Penticton woman sentenced to one year in prison for manslaughter of teen boyfriend

Kiera Bourque, 24, was sentenced for manslaughter in the 2017 death of Penticton’s Devon Blackmore

B.C. Green leader says NDP abandoning environmental plan

Horgan’s claim of unstable government false, Furstenau says

Transgender B.C. brothers debut fantasy novel as author duo Vincent Hunter

‘Transgender people are being misrepresented in popular fiction and media, and we aim to change that’

Most Read