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Cariboo Chilcotin Coast, Gold Rush Trail among top 50 most-loved Canadian tourism destinations

Tourism Sentiment Index conducted a study of its 2021 data
The view of Tatlayoko Lake in the West Chilcotin, May 2021, is one of 100s of beautiful places one can visit in the Cariboo Chilcotin Coast. Monica Lamb-Yorski photo / Williams Lake Tribune

Thanks to available wildlife viewing and nature photograph opportunities, the Cariboo Chilcotin Coast and Gold Rush Trail have been named two of Canada’s most loved destinations.

The accolades come from the Tourism Sentiment Index’s Leading Places: The 50 Most Loved Destinations in Canada for 2021, where the Cariboo Chilcotin Coast placed ninth and the Gold Rush Trail came in 14th.

“These high rankings in the Leading Places report are testament to the incredible tourism opportunities across the region. Visitors can experience everything for wildlife viewing and nature photography to incredible outdoor adventures and world-class retreats,” Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism, noted in a news release.

“We were able to achieve this level of national prominence thanks to our marketing activities supported by our regional Municipal and Regional District Tax program.”

To identify the 100 Most Loved Destinations, Tourism Sentiment Index studied its 2021 data, combing through more than 1.6 million online conversations and content pieces publicly available about 21,330 destinations.

From that trove of information, 55 million conversations about 6,384 tourism products and experiences in 195 Canadian destinations were analyzed.

Andre Kuerbis, chair of the Cariboo Chilcotin Coast Tourism Association board, noted it is exciting to see the entire region recognized as one of the top 10 most loved destinations in Canada.

“It’s a reflection of the incredible experiences to be had when you come to the Cariboo Chilcotin Coast. Everyone at CCCTA will continue the efforts to let more and more people know about how they can come visit some of the most loved destinations in Canada.”

The full list of Top 50 destinations is available at

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Monica Lamb-Yorski

About the Author: Monica Lamb-Yorski

A B.C. gal, I was born in Alert Bay, raised in Nelson, graduated from the University of Winnipeg, and wrote my first-ever article for the Prince Rupert Daily News.
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