Vancouver Island company faces backlash to “fat-shaming” picture

Owner of Fresh Coast Victoria apologizes for posting photo of large man with caption “Get this guy some @freshcoastvic”

  • Sep. 20, 2017 12:30 p.m.

A Vancouver Island company that says it is committed to providing health conscious food and beverages is facing online backlash after it published an image to Instagram that appears to fat shame an unsuspecting person.

The original post has since been deleted by Fresh Coast Health Food Bar, a health food store in Victoria that also offers catering services and operates a food truck.

The Instagram post shows a large man sleeping at an airport in LA with the caption: “Get this guy some @freshcoastvic We’re serious about providing healthy food to air travels across North America. If you feel the same then please “VOICE” your thoughts here.”

People quickly “voiced” their thoughts, but probably not in the way that owner Josh Kalef had anticipated.

Dozens of negative comments and reviews caused the company to delete its Facebook page and at least one food supplier has now chosen to sever ties with the company, announcing it is pulling its product from store shelves.

Kalef has since apologized through another Instagram post, but that was taken down as well, as consumers continue to turn to Google reviews or other Fresh Coast Instagram posts to share their displeasure online.


 

@ragnarhaagen
ragnar.haagen@bpdigital.ca

Like us on Facebook and follow us on Twitter

 

Just Posted

Bill passes to make Sept. 30 National Day for Truth and Reconciliation statutory holiday

Residential school survivor Phyllis Webstad and CRD Area F director Joan Sorley were in Ottawa for the vote

Wally Webber elected to fourth term as Nuxalk Chief Councilor

Webber took the win with 174 votes out of a total of 389

Bella Coola expected to be hottest spot in B.C. today

Temperatures are predicted to rise to 18 C

B.C. minister says rural internet is ‘railroad of the 21st century’

Jinny Sims talks details about the $50-million provincial and possible $750-million federal funds

IT’S OFFICIAL: Mt. Timothy sale complete

New owners looking toward year-round mountain resort facility

After mosque attacks, New Zealand bans ‘military-style’ guns

The gunman killed 50 in a Christchurch mosque

Nitro Cold Brew Coffee from B.C. roaster recalled due to botulism scare

“If you purchased N7 Nitro Cold Brew Coffee from Cherry Hill … do not drink it.”

B.C. man gets award for thwarting theft, sexual assault – all in 10 minutes

Karl Dey helped the VPD take down a violent sex offender

Nowhere to grieve: How homeless people deal with loss during the opioid crisis

Abbotsford homeless advocate says grief has distinct challenges for those living on the streets

ICBC shifts to Alberta model, with higher rates, private insurers say

B.C. public insurance includes funding enforcement, driver licensing

B.C., feds accused of ‘environmental racism’ over Site C, Mount Polley

Amnesty International Canada says governments failed to recognize threats to Indigenous peoples

New Leger polls suggests federal Liberals lagging Conservatives

Overall, 31 per cent of respondents polled said they would vote for Justin Trudeau’s Liberals

Most Read