Ottawa moves to restrict vaping advertisements to prevent youth exposure

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes

Ottawa moves to restrict vaping advertisements to prevent youth exposure

Health Canada is proposing to ban advertising of vaping products in spaces where young people can see them in a bid to rein in the rise of underage e-cigarette use.

Minister Patty Hajdu put forward new rules Thursday that would prohibit vaping promotion in specialty shops, businesses and online platforms frequented by youth.

Hajdu also announced requirements that vaping packages feature health warnings and be child-resistant, as well as plans to place limits on nicotine content in vaping liquids to reduce the risk of accidental child poisoning.

“The new measures announced today will help, but there is more to do,” Hajdu said in a statement. “We are working on further steps to protect youth and our message remains clear: vaping comes with serious risks.”

Ottawa has been holding consultations this year on measures to restrict advertising for e-cigarettes in the face of growing evidence that vaping has taken off among teens.

According to the 2018-2019 Canadian Student Tobacco, Alcohol and Drugs Survey, the number of high school students who reported vaping in the past month doubled to 20 per cent since 2016-2017.

A spokesperson for Juul Labs Canada said the e-cigarette maker is reviewing the proposed regulations.

ALSO READ: B.C. to restrict nicotine content, bring in 20% tax on vaping products

Rob Cunningham, a senior policy analyst at the Canadian Cancer Society, praised the government’s plan as a strong start, but said “comprehensive action” is still needed, such as restricting flavours and implementing a tax.

“Right now, youth are being exposed to e-cigarette advertising in social media, on billboards, on television, and many other places, and that’s going to end with these regulations,” he said.

However, Cunningham urged federal lawmakers to also follow their provincial counterparts in clamping down on the availability of vaping products.

“We have made such progress to reduce youth smoking, but now we’re seeing a whole new generation of kids becoming addicted to nicotine through e-cigarettes. That simply shouldn’t be happening,” he said.

Earlier this month, Nova Scotia’s health minister announced the province will be the first to ban sales of flavoured e-cigarettes and juices, and Ontario is considering a similar move.

Prince Edward Island, British Columbia and Newfoundland and Labrador have also adopted new vaping restrictions in recent months.

The P.E.I. government passed legislation last month that raised the legal age to buy tobacco and e-cigarettes from 19 to 21, setting the highest age limit in the country.

In British Columbia, a 10-point plan is aimed at protecting youth from the health risks of vaping, including legislation that caps the nicotine concentration in e-liquids and hiking the provincial sales tax on such products from seven per cent to 20 per cent.

Cunningham said the issue has taken on new urgency due to mounting concern about the links between vaping and respiratory disease.

In the United States, 47 deaths have been attributed to vaping, and 2,000 cases of severe lung disease have been reported. Thirteen cases of vaping-associated lung illness had been reported in Canada as of Dec. 3. So far there have been no deaths.

Adina Bresge, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Amanda Parsons, a registered nurse on staff at the Northwood Care facility, prepares a dose of the Moderna vaccine in Halifax on Monday, Jan. 11, 2021. Almost two in three Canadians surveyed recently said they trust COVID-19 vaccines to be both safe and effective. THE CANADIAN PRESS/Andrew Vaughan
Northern Health to open 30 COVID vaccine clinics for oldest residents, Indigenous seniors

Health authority says it plans to vaccinate nearly 15,000 people in Phase Two

First doses of COVID-19 vaccine will be available by appointment only from March 10 to 12 and March 15 to 19 from 9 a.m. to 4:30 p.m. at Bella Coola General Hospital (file photo)
COVID vaccinations open to Valley residents as of March 10

Starting today all residents of the Bella Coola Valley 18+ can book their vaccination appointments

Jovin Walkus and Alayah Mack enjoy the Centennial Pool in summer 2020. (Geneva Walkus photo)
CCRD receives more funding for Centennial Pool project

The total funding for the project is now over $4 million

Provincial funding in the amount of $300,000 has been announced for the Cariboo Regional District’s plans to improve the Anahim Lake Airport runway. (CRD photo)
$300,000 provincial funding to fuel Anahim Lake Airport runway upgrade

The recovery grant is one of 38 announced to support jobs in rural communities

(Phil McLachlan/Capital News)
Murder charge laid in February 2020 stabbing death of Smithers man

Michael Egenolf is charged with the second-degree murder of Brodie Cumiskey

Elvira D’Angelo, 92, waits to receive her COVID-19 vaccination shot at a clinic in Montreal, Sunday, March 7, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
‘It’s been a good week’: Tam hopeful on vaccines as pandemic anniversary nears

Tam says the addition of two new vaccines will help Canadians get immunized faster

Const. Allan Young. Photo: Abbotsford Police Department
Manslaughter charge laid in Nelson death of Abbotsford police officer

Allan Young died after an incident in downtown Nelson last summer

(The Canadian Press)
‘Worse than Sept. 11, SARS and financial crisis combined’: Tourism industry in crisis

Travel services saw the biggest drop in active businesses with 31 per cent fewer firms operating

Pictures and notes in from friends and classmates make up a memorial in support and memory of Aubrey Berry, 4, and her sister Chloe, 6, during a vigil held at Willows Beach in Oak Bay, B.C., on December 30, 2017. THE CANADIAN PRESS/Chad Hipolito
Mother of slain daughters supports recent changes to Canada’s Divorce Act

Sarah Cotton-Elliott said she believed her children took a back seat to arranging equal parenting

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Victoria man Brett Andersen is asking for people’s help to secure him one of eight free tickets to the moon. (Screenshot/@brettandersen Instagram)
Victoria man wants your help securing a free ticket to the moon

Japanese billionaire offering eight people a trip to the moon

The Conservation Officers Service is warning aquarium users after invasive and potentially destructive mussels were found in moss balls from a pet store. (BC Conservation Officers Service/Facebook)
Aquarium users in B.C. warned after invasive mussels found at pet store

Conservation officers were told the mussels were found in a moss ball from a Terrace pet store.

Hockey hall-of-fame legend Wayne Gretzky, right, watches the casket of his father, Walter Gretzky, as it is carried from the church during a funeral service in Brantford, Ont., Saturday, March 6, 2021. HE CANADIAN PRESS/Nathan Denette
Walter Gretzky remembered as a man with a ‘heart of gold’ at funeral

The famous hockey father died Thursday at age 82 after battling Parkinson’s disease

Most Read