‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

Sam Steele wearing military, not RCMP uniform in image depicted in Jimmy’s Cannabis window

‘Honest mistake:’ RCMP says B.C. cannabis shop can keep image of legendary Mountie

The RCMP say they “stand corrected” and Cranbrook business Jimmy’s Cannabis will not have to remove an image of legendary lawman Sam Steele displayed in one of their windows after all, after the RCMP consulted further with their historian, who informed them he is not wearing an RCMP uniform in the image.

BACKGROUND: RCMP asks new cannabis shop to remove image of Sam Steele

It’s been a high-profile week for Jimmy’s Cannabis Shop considering the store just opened its doors last Wednesday, with news that the store had been asked by the RCMP to take the photo of Sam Steele down due to copyright infringement making headlines nation wide.

Cannabis stores are mandated to have opaque window coverings to prevent onlookers from seeing in and owner Jeff Weaver opted to go with historical images for his stores instead of “uninviting” glazed glass or something along those lines.

Weaver originally agreed to take the photo down in the verbal conversation with a local officer, but after consulting a historian, he learned that the image of Steele he chose shows him wearing not a RCMP uniform but a military one.

“We are elated,” Weaver told the Townsman. “This is fantastic news that we are not impinging upon any trademark issues with the RCMP and we hope that Sam Steele the man will be the thing that’s celebrated from here on out.”

Today Cpl. Caroline Duval from RCMP media relations in Ottawa provided a statement confirming that Steele is in fact wearing a military uniform depicted on the window.

“The RCMP stands corrected on the statement that Sam Steele is wearing the uniform of the North West Mounted Police in the image used by the cannabis store. We had further discussions with our historian, who informed and corrected us on:

Superintendent Samuel Benfield Steele, Reg. No. 1 (O.40) was struck off the strength of the North-West Mounted Police on January 3, 1903.

The photograph of Sam Steele, from which the disputed image is derived, is from the portrait published in the frontispiece of Sam Steele’s autobiography “Forty Years in Canada” written in 1914 but due the outbreak of the First World War in August 1914, was not published until 1915.”

The RCMP statement explains that in 1914, Colonel Steele was the Officer in Command of Military District 10 in Winnipeg, MB. In the photo Weaver picked for his store Steele is wearing the uniform of a full Colonel in the Canadian Militia.

In the statement Duval said that the RCMP wishes to remind the public that “notwithstanding the correction and honest mistake, the name and image of the RCMP are protected under the intellectual property laws of Canada and requires prior authorization before any business or enterprise can use it.

Meaning that if Steele was depicted in RCMP regalia in the photo, Weaver would have had to officially request permission to use it, and had the request been denied, he would have had to remove it.



paul.rodgers@cranbrooktownsman.com

Like us on Facebook and follow us on Twitter

Just Posted

St. Joseph's Mission site is located about six kilometres from Williams Lake First Nation. (Photo submitted)
Williams Lake First Nation planning ground analysis of land near former residential school

St. Joseph’s Mission Indian Residential School operated from 1886 to 1981

Free boxes of fresh produce are currently being provided in Quesnel by the Canadian Mental Health Association of Northern BC thanks to a donation from West Fraser Mills. (File photo)
Fresh produce available for those in need in Quesnel

Donation allows Canadian Mental Health Association to provide free fruits and veggies

Elizabeth Pete is a survivor of St. Joseph’s Mission in Williams Lake. (Patrick Davies photo - 100 Mile Free Press)
WATCH: Kamloops bound convoy greeted by Canim Lake Band along Highway 97

Well over two dozen members of the Tsq’escenemc people (Canim Lake Band) showed up

Five rehabilitated grizzly bears were released this month into the Bella Coola area. The Northern Lights Wildlife Society will also be delivering 36 black bears to areas across the province where they were previously found. “They’re ready to go and they’re already trying to get out,” says Angelika Langen. “We feel good when we can make that possible and they don’t have to stay behind fences for the rest of their lives.” (Northern Lights Wildlife Society Facebook photo)
t
How to tell if a call from ‘CRA’ is legitimate or a scam

Expert says it’s important to verify you really are dealing with the CRA before you give out any info

A person receives a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
More than 75% of B.C. adults have 1st dose of COVID vaccine

The federal government has confirmed a boost in the Moderna vaccine will be coming later this month

Airport ground crew offload a plane carrying just under 300,000 doses of the single-shot Johnson & Johnson COVID-19 vaccine which is developed by the Janssen Pharmaceutical Companies at Pearson International Airport during the COVID-19 pandemic in Toronto on Wednesday, April 28, 2021. THE CANADIAN PRESS/Nathan Denette
1st batch of Johnson & Johnson vaccines won’t be released in Canada over quality concerns

The vaccines were quarantined in April before they were distributed to provinces

The rainbow flag flies beside the Canadian flag outside the University of the Fraser Valley’s Chilliwack campus on June 26, 2020. Monday, June 14, 2021 is Flag Day, and also June is Pride Month. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of June 13 to 19

Flag Day, Garbage Man Day, International Panic Day all coming up this week

British Columbia-Yukon Community News Association’s 2021 Ma Murray Awards were handed out during a virtual ceremony on Friday, June 10. (Screen grab)
Black Press Media winners take gold at B.C. and Yukon journalism awards

Publications received nods in dozens of categories

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Forty sled dogs were seized by the BC SPCA from a Salmo kennel in February. A recent ruling has decided the dogs won’t be returned. Photo: Gounsil/Flickr
BC Farm Industry Review Board rules against Salmo kennel after 40 sled dogs seized

Spirit of the North Kennels was also ordered to pay BC SPCA $64,000

Prime Minister Justin Trudeau greets campers while visiting McDougall, Ont. on Thursday, July 19, 2018. THE CANADIAN PRESS/Frank Gunn
71% of B.C. men say they’d prefer to go camping with Trudeau: survey

Most British Columbians with plans to go camping outdoors say they’d prefer to go with Trudeau or Shania Twain

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

Most Read