Minister of Health Ginette Petitpas Taylor rises during Question Period in the House of Commons on Parliament Hill in Ottawa on Thursday, March 1, 2018. Ginette Petitpas Taylor says the federal government has reached millions of young Canadians through various, intensive public education campaigns aimed at informing them about the health and safety risks of using cannabis. THE CANADIAN PRESS/Justin Tang

Federal campaigns have educated millions of youths about dangers of pot: minister

Minister of Health Ginette Petitpas Taylor says the federal government has reached millions of young Canadians

Health Minister Ginette Petitpas Taylor says the federal government has reached millions of young Canadians through various, intensive public education campaigns aimed at informing them about the health and safety risks of using cannabis.

The lack of a visible, national public awareness campaign is among the top concerns of senators who are currently studying the bill to legalize recreational marijuana.

But if senators haven’t seen the campaigns, Petitpas Taylor says that’s because they’re not aimed at people in their age group; they’re aimed at youths who are considered the most vulnerable to the potential adverse health impacts of cannabis use.

And that means the campaigns are showing up on social media platforms and web banners, not primarily on television or radio.

Related: Medical pot grower says politicians’ fears unfounded

Petitpas Taylor says one program, started last year and targeting 13- to 24-year-olds, has reached 7.9 million young people through social media, and web banners have been seen 47 million times.

Moreover, she says a public safety campaign to discourage drug-impaired driving, targeting youths through Facebook, Instagram, Spotify, Youtube, Chatbox and other social media platforms, has been seen 64 million times.

As well, signs warning against driving high have also been placed in 210 cinemas across the country.

“We’re going to great lengths to ensure that accurate information is being delivered to young people,” Petitpas Taylor told the Senate’s social affairs committee Wednesday.

In addition to targeting youths, she said Health Canada has been conducting an education campaign targeting parents, running ads on social media, television and radio. And the department has partnered with Drug Free Kids Canada to distribute more than 180,000 “Cannabis Talk” kits to help parents discuss the issue with their children.

“I am confident that our comprehensive public awareness campaign will increase Canadians’ understanding of the facts on cannabis and will ultimately protect their health and safety.”

Related: Marijuana legalization passes in House of Commons

But not all senators seemed reassured.

“Nowhere have I seen evidence of how this particular age group, 18-25, will be protected and kept well-informed,” commented independent Sen. Chantal Petitclerc at one point.

Conservative Sen. Nancy Greene Raine said by legalizing marijuana, the government is sending “a very strong message to young people that it’s OK.”

And fellow Conservative Sen. Vern White questioned how the government can say it’s trying to discourage cannabis use among young people when the bill would allow their parents to grow up to four plants in their home, where it would be easily accessible to kids.

However, Petitpas Taylor argued that Canadian youth between the ages of 15 and 24 are already “among the highest users of cannabis in the world.” The objective of legalization is to regulate it and make it harder for young people to get their hands on it.

Liberal MP Bill Blair, a former Toronto police chief who is the Liberal government’s point man on cannabis legalization, told the committee that educating parents who intend to grow their own pot will also be important.

“Frankly, any parent has a responsibility to protect their children from anything, from the medicine cabinet, from anything that can cause them harm,” he said, noting that the main source of alcohol for underage kids is “swiping it out of their father’s liquor cabinet.”

Related: B.C. Conservatives demand pot rules

Joan Bryden , The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Ocean “Blob” returns to North Coast of B.C.

A 2,000 kilometre patch of warm ocean water could signal a warm winter in Prince Rupert

‘Police are ready’ for legal pot, say Canadian chiefs

But Canadians won’t see major policing changes as pot becomes legal

VIDEO: This is what buying legal pot in B.C. looks like

Take a look inside B.C.’s first and only legal pot shop located in Kamloops

10 things still illegal in the new age of recreational cannabis

Pot is legal – but there are still a lot of rules, and breaking some could leave you in jail

CCRD Candidates detail their election platforms

More candidate profiles to come….

Tommy Chong says cannabis legalization makes him proud to be a Canadian

Legendary marijuana advocate and comedian celebrates cultural milestone at Kelowna event

B.C. passenger caught smoking weed in a car issued $230 fine

Saanich police did a field sobriety test on the driver and deemed it safe for him to drive

Payette invites critics to ‘come and spend a few days’ with her

Governor General Julie Payette made her first official to B.C. back in March

More pot stores expected in B.C. in coming ‘weeks and months’: attorney general

Attorney General David Eby and Public Safety Minister Mike Farnworth visited the new BC Cannabis Store in the province’s Interior

Telus launches charitable foundation to help vulnerable youth

The Telus Friendly Future Foundation complements other social initiatives by the company, including Mobility for Good

Police say suspicious death of B.C. artist ruled a homicide

Patrick Zube Aylward’s body was found in a residence on a rural road outside of Seton Portage, west of Lillooet, B.C.

Temporary roads being built in areas affected by landslide in northern B.C.

Emergency Management BC news release says Disaster Financial Assistance is available to eligible residents of the Peace River Regional District who may have been affected by the landslides

B.C. tickets win big in Lotto Max draw

Jackpot carried over; B.C. tickets share Max Millions prizes

Most Read