An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

Driver gets $109 ticket after truck with TV-sized advertisements seen in Victoria

The MVA has restrictions on illuminated signs to minimize distracted driving

Locals may have noticed a garish vehicle driving in downtown Victoria last week: a delivery truck plastered on three sides by screens emitting an advertisement.

The advertisement was for a rheumatoid arthritis drug called Simponi Golimumab, likely in town to accompany a conference held by the Canadian Rheumatology Association (CRA) from Feb. 26-29.

A photo of the truck was posted online, causing many people to question the safety of it as a distraction to other drivers.

ALSO READ: What exactly counts as distracted driving in B.C.?

Black Press Media reached out to the CRA about the ads, which were apparently not condoned by organizers.

“I can confirm that the CRA Annual Scientific Meeting sanctioned events are only taking place on site at the Fairmont Empress and Victoria Conference Centre,” said Kevin Baljnauth, marketing and communications manager with the CRA in an emailed statement. “Any digital mobile advertising is not sanctioned by the CRA or part of our meeting’s scientific agenda.”

Besides being bright and tacky, the ad truck is completely illegal under B.C.’s Motor Vehicle Act.

ALSO READ: Loose pets in the car can cost $109 fine, says Saanich cop, plus ICBC point

“Section 4.27 of the B.C. Motor Vehicle Act Regulations sets out the conditions for the use of an illuminated sign on a vehicle. These conditions are in place to ensure that illuminated signs do not cause drivers of other vehicles to be distracted by the bright light emitted from these signs,” said the Ministry of Transportation in a statement to Black Press Media.

“In this particular case, the vehicle is operating with three illuminated signs (one on each side, one on rear). This operation is contrary to the regulations which allow for only one illuminated sign on a vehicle. For reference, the regulations allow for one sign that must be mounted on the roof of the vehicle, must be illuminated only to the sides of the vehicle and not to the front or rear, and the illuminated sign must not be more than 3,000 cm squared on each side.”

Members of the ministry’s Commercial Vehicle Safety and Enforcement (CVSE) branch tracked down the vehicle to enforce the laws, fining the driver $109.

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

distracted driving

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Feds announce $8.3M to deal with ‘ghost’ fishing gear in B.C. waters

Three projects on the North Coast awarded funding

VIA Rail lays off 1,000 unionized workers across the country

Northern B.C. route Jasper to Prince George to Prince Rupert is not affected by VIA Rail layoffs

Hagensborg Water District purchases new fire truck; prepares for conversion to CCRD

Approximately $1.3 million of the district’s infrastructure grant has been transferred to the CCRD.

Nuxalk Nation receives over $4 million in funding for Big House

The funding is joint federal, provincial and municipal and will support 24 infrastructure projects

B.C. sees 25 new COVID-19 cases, community exposure tracked

One death, outbreaks remain in two long-term care facilities

BREAKING: Amber Alert for two Quebec girls cancelled after bodies found

Romy Carpentier, 6, Norah Carpentier, 11, and their father, Martin Carpentier, missing since Wednesday

B.C. man prepares to be first to receive double-hand transplant in Canada

After the surgery, transplant patients face a long recovery

Grocers appear before MPs to explain decision to cut pandemic pay

Executives from three of Canada’s largest grocery chains have defended their decision to end temporary wage increases

Bringing support to Indigenous students and communities, while fulfilling a dream

Mitacs is a nonprofit organization that operates research and training programs

Northern B.C. First Nations call for reversal of grizzly bear hunting ban

Growing grizzly populations have led to fewer ungulates and increased fear of attacks says Chad Day

RCMP ‘disappointed’ by talk that race a factor in quiet Rideau Hall arrest

Corey Hurren, who is from Manitoba, is facing 22 charges

NHL’s Canadian hubs offer little economic benefit, but morale boost is valuable: experts

Games are slated to start Aug. 1 with six Canadian teams qualifying for the 24-team resumption of play

‘Made in the Cowichan Valley’ coming to a wine bottle near you

Cowichan Valley has the honour of being the first sub-GI outside of the Okanagan

Most Read