(Pexels.com)

UPDATED: Competition Bureau sues Ticketmaster over ‘misleading’ ticket prices

Competition Bureau claims ticket giant inflates price from what was advertised by up to 65 per cent

Canada’s Competition Bureau is suing Ticketmaster for deceptive advertising, following a warning to end the marketing strategy last year.

In a statement Thursday, the Competition Bureau said it’s taking action against the ticket sales and distribution giant, as well as parent company Live Nation, for allegedly adding mandatory fees late into the sales transaction, inflating the price from what was advertised – in come cases by 65 per cent.

The mandatory fees imposed by Ticketmaster vary by ticket, and include “service fees”, “facility charges” and “order processing fees,” the Bureau claims.

The practice, called “drip pricing,” is misleading, the Bureau said, because consumers will always be forced to pay much higher prices than what is advertised.

The Bureau’s legal action against Ticketmaster comes seven months after ticket vendors were issued a warning to review its marketing strategies.

“Together, these actions send a strong signal to online retailers: consumers must have confidence that advertised prices are the ones they will pay,” John Pecman, Commissioner of Competition, said.

The Bureau has filed an application with the Competition Tribunal seeking, among other things, an end to the alleged deceptive marketing practices and an administrative monetary penalty.

In a statement to Black Press Media, Ticketmaster said it has long practiced transparency to enable informed purchases, and is committed to getting tickets into the hands of fans.

“Ticketmaster continues to work closely with Provincial governments to enhance consumer protection and provide the best ticketing experience for fans.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

B.C. Green Party pushes for wild salmon commissioner

The role would serve as a unifying force in the provincial government

BC Ferries confirms Northern Sea Wolf will not sail until mid-July

BC Ferries had hoped to get the vessel in September of last year, but it didn’t arrive until December

UPDATED: Horgan says B.C. defending its interests in Trans Mountain pipeline

Canadian finance minister’s update comes the same day Kinder Morgan shareholders plan to meet

5 things to know about B.C. Floods 2018

Snowpacks continue to melt causing thousands to be displaced, dozens of local states of emergency

VIDEO: Canadian Forces help flood-ravaged Grand Forks residents heal

Sgt. Bradley Lowes says the military is used to dealing with traumatic times

Chilliwack Chiefs make history with first RBC Cup win

In front of a huge and noisy crowd, the Chiefs claimed their first-ever national junior A title.

UPDATED: Majority of flood evacuees in Kootenay-Boundary allowed to return home

Officials hope to have all 3,000 people back in their homes by Monday night

B.C. Lions bring back 6-time all-star offensive lineman Jovan Olafioye

He was acquired by the Montreal Alouettes last year.

Whitecaps rally for 2-2 draw with FC Dallas

Vancouver climbed out of a two-nil hole to tie FC Dallas 2-2

B.C. VIEWS: Making sense of climate policy

Flood and fire predictions have poor track record so far

Chilliwack Chiefs moving on to RBC Cup final after thrilling win over Ottawa

Kaden Pickering scored the winning goal in the 3rd period as Chilliwack won their semi-final 3-2.

VIDEO: As floodwaters recede, crews assess the damage to Grand Forks’ downtown

More than four dozen firefighters and building inspectors came out to help

Wellington Dukes pull off epic upset of Wenatchee at RBC Cup

The Dukes are off to the championship game after downing the Wild 2-1 Saturday at Prospera Centre.

Most Read