Image: Facebook/Vancouver Canucks Image: Facebook/Vancouver Canucks

Canucks help fight stigma of addiction in new public awareness campaign

The Vancouver Canucks hockey team and the Ministry of Mental Health and Addictions are joining together to combat stigma around substance use

The NHL’s Vancouver Canucks are helping launch a public awareness campaign to fight the stigma associated with substance abuse at a time when British Columbia is mired in an overdose crisis.

The provincial government’s campaign includes messages that will be broadcast on television, shown online, on social media and on billboards.

The campaign will be highlighted at Canucks home games and at other events at Rogers Arena, such as concerts, until June.

Judy Darcy, the minister of mental health and addictions, says the stigma surrounding addiction is leading to deaths in the province.

The public awareness campaign shows addiction can affect anyone and it asks people to stop seeing addiction as a “moral failure” and instead as a health issue.

British Columbia declared a public health emergency in 2016 because of the overdose epidemic.

Related: Canucks Playroom offers fun space for sick kids at BC Children’s Hospital

Related: Nine suspected fatal overdoses over five days

The latest figures from the BC Coroners Service recorded 1,208 fatal overdoses between January and October last year.

The powerful opioid fentanyl was detected in 999 of the confirmed and suspected deaths during that time, an increase of 136 per cent from the same period in 2016.

“Addiction is often a response to deep pain or trauma, and stigma drives our loved ones to act and live in dark silence,” Darcy said Monday in a statement. “We need to knock down the walls of silence and encourage courageous conversations between friends, family and co-workers struggling with substance use, so they feel supported in seeking treatment and recovery.”

Kirk McLean, a retired Canucks goaltender, said people are losing family members, friends and neighbours.

“It’s been absolutely devastating to watch this crisis unfold right in our backyard,” he said in a news release.

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

B.C. Green Party pushes for wild salmon commissioner

The role would serve as a unifying force in the provincial government

BC Ferries confirms Northern Sea Wolf will not sail until mid-July

BC Ferries had hoped to get the vessel in September of last year, but it didn’t arrive until December

UPDATED: Horgan says B.C. defending its interests in Trans Mountain pipeline

Canadian finance minister’s update comes the same day Kinder Morgan shareholders plan to meet

5 things to know about B.C. Floods 2018

Snowpacks continue to melt causing thousands to be displaced, dozens of local states of emergency

VIDEO: Grand Forks shores up defences as floodwaters rise to peak levels

Canadian Forces, volunteers working to protect low-lying areas

Whitecaps rally for 2-2 draw with FC Dallas

Vancouver climbed out of a two-nil hole to tie FC Dallas 2-2

B.C. VIEWS: Making sense of climate policy

Flood and fire predictions have poor track record so far

Chilliwack Chiefs moving on to RBC Cup final after thrilling win over Ottawa

Kaden Pickering scored the winning goal in the 3rd period as Chilliwack won their semi-final 3-2.

VIDEO: As floodwaters recede, crews assess the damage to Grand Forks’ downtown

More than four dozen firefighters and building inspectors came out to help

Wellington Dukes pull off epic upset of Wenatchee at RBC Cup

The Dukes are off to the championship game after downing the Wild 2-1 Saturday at Prospera Centre.

Canada to face U.S. for bronze at world hockey championship

Canada was looking to play in the gold medal game for a fourth straight year, but saw 3-2 loss

Searchers for Vancouver Island father turn focus to Cowichan River

Cowichan SAR joined by many other SAR groups, volunteers now determined to find missing man

Vacationers urged to check for stowaway bats that could carry deadly disease

‘White-nose syndrome’ has killed millions of bats in North America, but hasn’t arrived in B.C. yet

Most Read