FILE - In this Feb. 28, 2019 file photo, actress Lori Loughlin, center, poses with daughters Olivia Jade Giannulli, left, and Isabella Rose Giannulli at the 2019 “An Unforgettable Evening” in Beverly Hills, Calif. Loughlin and her husband Mossimo Giannulli were charged along with nearly 50 other people Tuesday in a scheme in which wealthy parents bribed college coaches and other insiders to get their children into some of the most elite schools in the country, federal prosecutors said. (Photo by Chris Pizzello/Invision/AP, File)

Lori Loughlin loses starring roles on B.C.-based Hallmark Channel films

Loughlin has not yet entered a plea in case accusing her of U.S. college bribery scam

The Hallmark Channel cut ties Thursday with favoured star Lori Loughlin, a day after her arrest in a college admissions scam put the family-friendly network and extended Hallmark brand in uncomfortable proximity to a national scandal.

“We are saddened by the recent allegations surrounding the college admissions process,” Hallmark Cards Inc., parent company of the Crown Media Family Networks group that includes the Hallmark Channel, said in a statement.

“We are no longer working with Lori Loughlin” and have stopped development of all productions with the actress for Crown Media channels, the statement said.

The company initially took a wait-and-see approach after a federal investigation of the scam involving more than 30 parents, many of them prominent, was revealed Tuesday. Loughlin and her husband, fashion designer Mossimo Giannulli, are accusedof paying bribes to gain their daughters’ college admissions.

Loughlin’s career and the Hallmark Channel were deeply intertwined. She’s been among its so-called “Christmas queens” who topline a slate of popular holiday movies, and also starred in the ongoing “Garage Sale Mysteries” movies and the series “When Calls the Heart.”

READ MORE: Lori Loughlin allowed to finish Langley film work, despite U.S. college bribery arrest

“It’s a feel-good, family values-type channel, and obviously scandal is the opposite of that,” said Atlanta-based market strategist Laura Ries.

There was more at stake than image. “When Calls the Heart” tapes in Canada, and a judge ordered Loughlin’s passport to be surrendered in December after grudgingly allowing her to cross the border for work until then.

Loughlin has not yet entered a plea in the case, and her attorney declined comment Wednesday after her first appearance in a Los Angeles federal court. Loughlin’s publicist declined comment Thursday on Hallmark’s decision to drop her.

The actress wasn’t exclusive to Hallmark. She’s reprised her role as Aunt Becky for Netflix’s “Fuller House” reboot of the popular series that originated in 1987 on ABC. But the sitcom represents a fraction of the streamer’s flood of programs, while Loughlin has occupied an increasing amount of Hallmark real estate since she starred in “Meet My Mom” in 2010.

She’s proved a reliable performer. Her 2018 holiday movie, “Homegrown Christmas,” was the most-watched non-sports cable program the week it aired. In February, the season six premiere of “When Calls the Heart” was watched by a series-best 2.5 million viewers, putting it behind only “The Walking Dead” in Sunday night cable dramas.

“They definitely have a formula and you do have to follow the formula. And if you don’t, they rein you back in and say, ‘You have to follow. This is our format, this is what we do,’” Loughlin said in an interview last year with The Associated Press about the Christmas movies.

She said the rigidity chafes a bit but called the result “heartwarming,” adding, “You go to bed and you don’t have any bad dreams.”

The New York City native with a sunny smile proved a good fit for the channel that specializes in romantic dramas and comedies with a wholesome touch, while her media-friendly personality allowed her to expertly tout her shows on her website and in TV appearances.

Then came Tuesday’s bombshell government allegation that Loughlin and her husband were among more than 30 parents who paid a consultant to ensure their offspring’s place in college with bribes and falsified exams. Prosecutors allege the couple paid $500,000 to have their daughters labeled as crew-team recruits at the University of Southern California, although neither is a rower.

Felicity Huffman (“Desperate Housewives,” ”American Crime”) was among the other prominent parents, including a lawyer, doctor and a venture capitalist, indicted in the scam.

Hallmark Cards, the Kansas City, Missouri, enterprise started in 1910, has moved quickly before to respond to any flare-ups, such as in when it removed a gift wrap from circulation after one person complained of seeing a swastika in its pattern.

Misbehaviour may be unusual in the Hallmark world but is nothing new for Hollywood, with the fallout from sex and other scandals affecting celebrities and companies. But the white-collar crime Loughlin is accused of is akin to that of another unlikely scofflaw: Martha Stewart, who was convicted in 2004 of obstructing justice and lying to the government about a stock sale.

“She lost trust,” said Robert Passikoff, president of Brand Keys, a New York-based brand research firm. So did her empire, despite Stewart’s efforts to separate her personal actions from it: “Wrong — you’re the brand,” he said.

While Stewart may exemplify her business, Loughlin wasn’t the only engaging star on Hallmark’s roster. “Full House” co-star Candace Cameron Bure and Lacey Chabert are among its popular holiday movie stars, and another emerged this year as Kellie Pickler’s “Christmas At Graceland” ranked as the most-watched entry.

“There are other actresses out there, whether they find or develop another to replace her,” said Ries.

Lynn Elber, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

BC SPCA team helps discover new feline virus after outbreak at Quesnel shelter

Fechavirus is a kind of parvovirus, which makes cats and kittens very sick

COVID-19 highlights lack of connectivity in First Nations communities

Many don’t have access required to utilize online platforms, says First Nations Technology Council

Commercial salmon fisheries delayed for Bella Coola area

DFO notice says Area C gill net fisheries in Area 8 have been delayed until June 15

Pacific Coastal won’t open until community is ready

The company has suspended operations until further notice

VIDEO: A Vancouver Island black bear takes weekend nap in eagle tree

Videos captured by Terry Eissfeldt shows the bear arriving Saturday night and sleeping in on Sunday

George Floyd asphyxiated by sustained pressure: family autopsy

Death sparked a wave of protests across the U.S. and abroad

COVID-19: B.C. commercial landlords can’t evict if they decline rent assistance

Emergency order ‘incentive’ for federal program, Carole James says

Investigators probe death of CN employee at Surrey rail yard

Transportation Safety Board is investigating an ‘occurrence that took place during switching operations’

Trans Mountain starts B.C. leg of pipeline twinning project

Mostly finished in Alberta, Burnaby terminal expanding

NDP getting COVID-19 wage subsidy ‘indirectly,’ B.C. Liberal leader says

Andrew Wilkinson says he’s heard no concerns from public

Love flourishes at Peace Arch Park, but COVID-19 concerns loom

South Surrey park becomes only place for international couples to meet

Most Read