Jay-Z is officially business partners with Kelowna-based Pela (photo courtesy Jay-Z Facebook page)

Jay-Z invests $5M in Kelowna-based company

Pela is a Kelowna-based company that makes the world’s first compostable phone case

JAY-Z and other investors with Marcy Venture Partners (MVP) are betting on a Kelowna-based company.

The group, along with Kensington Capital, announced a $5 million investment to help fund the growth of Pela — a Kelowna-based company who are makers and distributors of the world’s first compostable phone case.

The company was originally founded by Jeremy Lang in Saskatchewan, however the headquarters moved to Kelowna last year to help with the company’s expansion. The company’s flagship flax-oil seed material that helps to make the the phone is still being produced in Saskatchewan.

Pela public relations specialist Catie St. Jacques said the investment will bring multiple jobs to the Kelowna company.

“We’ll be adding 15 job opportunities to our Kelowna team with the investment,” said Pela in a press release.

View this post on Instagram

Do you love your Pela Case? Why not share it with the world? I LOVE getting to see all of the beautiful photos and captions that y'all write. ⁠ ⁠ Use the hashtag #PelaCase and we'll share our favorite ones on our feed!⁠ ⁠ Plus, if you really like talking about us and sharing eco-friendly tips with your followers you should absolutely sign up to be one of our ambassadors! We'll equip you with the tools to use your platform to create a more sustainable world (plus free pela swag 😉)! ⁠ #PelaCase #PelaVison⁠ ⁠ Credit to⁠ 1. @oysterpromo⁠ 2. @chicchidisalute⁠ 3. @janapk_⁠ 4. @thegeekyveg⁠ 5. @_jolennee_⁠ 6. @murphandmonty ⁠ 7. @anonymousrhi⁠ 8. @flyingtembo⁠ 9. @anet_hod⁠ 10. @ecofriendly_friends⁠ .⁠ .⁠ .⁠ .⁠ .⁠ .⁠ #believeinbetter #leadtheway #bethechange #pelacase #pelafam #ecofriendly #ecofriendlyproducts #sustainability #zerowaste #savethewaves #sustainabilitymatters #gogreen #eco #iphonecase #compostable #reducereuserecycle #iphoneaccessories

A post shared by Pela Case (@pelacase) on

St. Jacques said there are a couple of plans moving forward with the investment.

“We’re really grateful for the funding with MVP and to expand and grow with that investment. We’re looking forward to getting more retailers.”

Among the new retailers set to carry the IPhone and Android Pixel cases is Target. The company will begin distributing their products to the company nation-wide starting Oct. 20.

The phone case stands apart from others by breaking down if left in natural environments likes carbon, water and organic matters.

The idea for the company started out in 2010 by Lang after he was struck by all the small pieces of plastic washing up on local beaches.

To learn more about the company, you can visit their website.


@connortrembley
[email protected]

Like us on Facebook and follow us on Twitter.

Just Posted

Unintentionally trapped cougar safely released near Williams Lake

Conservation officers tranquilized and transported it a short distance before watching it walk away

Local basketball star Annika Parr selected as alternate for Team BC’s U14 squad

Parr is excited about the possibility of playing in Halifax

Snowfall warning continues for parts of B.C.’s Interior

First significant snowfall of the season prompts Environment Canada warning

Bella Coola residents rely on food bank support

Your volunteers at the food bank work year-round, but are especially busy at Christmas

Nimpkish back in service while NSW undergoes repairs

The Northern Sea Wolf sustained damage to its propellers from a log strike in November

VIDEO: Success of wildlife corridors in Banff National Park has advocates wanting more

Demand for more highway protection escalated after seven elk were killed by a semi-trailer near Canmore

Pacioretty scores 2, Golden Knights top Canucks 6-3

Vegas goalie Fleury gets win No. 452

B.C. VIEWS: Hunger does not end with the season

Despite innovations in food distribution, the need is still there in B.C. communities

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

VIDEO: Fire destroys Big White Ski Resort chalet

Social media eulogies peg the property, nicknamed “The Pharamacy,” as both loved and hated

Prince George RCMP use bait packages to catch porch pirates over the holidays

First-in-Canada program with Amazon looks to combat parcel theft

Nanaimo mechanical engineer creates thief tracking program

Nanaimo Thief Tracking lets users plot and share information about thefts online

Mayor wants B.C. to institutionalize severely mental ill people who are homeless

Those suffering from mental health conditions, such as schizophrenia, need specialized care, mayor says

Most Read